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UNIVERSITÀ DEGLI STUDI
DEL SANNIO   Benevento
 

Market orientation: how to assess it? An empirical investigation within Italian medium-sized firms

Riviezzo, A., A. GAROFANO, and M.. R. Napolitano, "Market orientation: how to assess it? An empirical investigation within Italian medium-sized firms", Conference Proceedings “15th International Marketing Trends Conference”, Venezia, 21-23 Gennaio, 2016.