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UNIVERSITÀ DEGLI STUDI
DEL SANNIO   Benevento
 

Understanding Wine Purchase and Consumption Behavior: A Market Segmentation Proposal

Riviezzo, A., A. DE NISCO, and A. GAROFANO, "Understanding Wine Purchase and Consumption Behavior: A Market Segmentation Proposal", INTERNATIONAL JOURNAL OF SALES & MARKETING MANAGEMENT, vol. 3, n. 1, pp. 11–24, 2014.