As part of the Business History seminar series, the University of Sannio hosts the first meeting with Professor Michael J. Pisani, Professor of International Business at Central Michigan University.

The seminar, scheduled for Wednesday, April 29, 2026, at 11:00 AM at the Via delle Puglie teaching hub (Lecture Hall 28), will explore the "Made in Country X" label and its impact on consumer behaviour at an international level. The meeting will offer a reflection on the dynamics shaping perceptions of products across global markets and on the strategic value of geographical origin in consumer decision-making.

The meeting will open with greetings from the DEMM Director, Ernesto Fabiani. Speakers will include Biagio Simonetti, the Rector's Delegate for International Relations, and Arturo Capasso, Full Professor of Business Management. The discussion will be moderated by Vittoria Ferrandino, Full Professor of Economic and Business History.

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